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Challenges of Medical Simulation based SEO

There is no question in the SEO community that content is king. With Google constantly changing and adding new factors to their search engine algorithm, I’m constantly learning new ways to effectively optimize our website’s webpages. The one constant that hasn’t changed is Google’s goal to bring users the content that they are looking for. On the days that I write my blog articles, I spend a lot of time picturing myself as one of our candidates or clients. I ask myself questions such as “What interests them?”, “What are they searching for?”, “How much time do they spend reading these articles?”, and “What will bring them value?”. Many of these questions are usually answered by doing keyword research but I still face many challenges when coming up with the perfect medical simulation blog. Read More…

What's the difference between a Manikin and a Mannequin

We’re all familiar with the human shaped plastic dolls located at our store fronts called mannequins. They are used to show people how clothing will look on a specific body type. I’m sure you have seen many kinds of mannequins but did you know there are 18 styles and types of mannequins used for stores? All of these types and styles are used to simulate how clothing will look on a sexy, sporty, or even pregnant body type. But what are Manikins? Read More…

The Importance of Standardized Patients in Medical Education

Standardized Patients are key pieces to the medical education process. The use of standardized patients allows students to learn essential skills in a measurable way. Immediate feedback on performance from the SP influence positive changes in thinking and actions. Read More…

Science Fiction No More - Medical Simulation embraces Virtual and Augmented Reality

Virtual Reality and Augmented Reality technology present a cheap, engaging solution to education. Read More…

Is Medical Simulation a Growing Market?

Is Medical Simulation a Growing Market?

Medical simulation has been used for some time by the military to class any training for medical staff involved in various preparation for EMT, nurses or surgeons. These types of simulations were actually derived from the aviation industry. Back during the First World War, pilots would use simulation-based learning practices to train for flying aircrafts.

To put it bluntly the military adopted these simulation-based learning practices and placed a lot of emphasis on preparing their employees for training in hostile environments. Think of combat casualty care and how to treat the wounded in a war zone. According to Science Direct, Medical simulation training,

“trained young surgeons who could perform surgery in combat areas; improved methods of resuscitation; Increased the availability of antibiotics and chemotherapeutic agents used as adjuncts to surgery; and improved means of transportation, including aircraft, for movement of convalescent patients over long distances, even to the continental United States.”

There are obvious benefits of medical simulation training not only in combat, but also in our everyday hospitals. These benefits include improving patient safety, preparing first time professional experiences, capturing the variety of possible patient problems, and the ability to tailor the range of difficulty when it comes to medical tasks. Constant training, practice, and learning helps improve the process. Developing “muscle memory” for those situations has been proven to save limbs and lives.

The Air force and the Navy have two large programs that use simulation to prepare and train staff – Air Force Medical Modeling and Simulation Training (AFFMMAST) and Navy’s Medical Modeling and Simulation Training (NMAST). The Army uses the Medical Simulation Training Center (MSTC) program – with more of a focus on Combat casualty care. During a fully immersive simulation learners enter into a realistic medical scenario where a high-fidelity patient manikin is being wirelessly operated by a simulation technical staff member. There are even times where a medical actor or standardized patient will be used instead to help drive the realism to the simulation. We have had success training standardized patients in the use of Human Patient simulators. They have the technical acumen to understand how to operate computer equipment or Audio Visual equipment. Standardized patients are already familiar with many of the medical terms we use during our Simulation Scenarios.

The lessons learned by these programs have been transferred to other Hospital environments. The NLN or National League for Nursing has approved the use of Simulation when training undergraduate nursing students - up to 50% of the study can include simulation. Our own experience at Engenium has shown a huge increase in the use of Simulation in Nursing programs and the feedback from (Initially) skeptical nurses has been welcomed by our own team of medical simulator operators.

At the moment, estimations show that the medical simulation market will grow at a CAGR of 15.2% from 2016 to 2021. That will be an estimated 2.27 Billion USD by 2021. According to Marktsandmarkerts, “This is primarily attributed to the increasing focus on training of medical practitioners, rising healthcare costs, growing focus on patient safety, and rising demand for minimally invasive technologies”.

In conclusion, the Medical Simulation is a growing Market. As started before, the benefits of using simulations can save lives. There are many major drivers to the global market of medical simulations. For example, there is the rising costs of healthcare and the demand for minimally invasive treatments. According to Transparency Market Research, these types of simulations have helped healthcare practitioners understand better procedures to prevent fatal mistakes while treating individuals. With 44,000 to 98,000 yearly deaths around the globe caused by medical errors during treatment, patient safety has become an extremely important growth driver for the Medical Simulation Market as an educational tool for students, doctors and surgeons.

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